8 Tips on Designing Company Logo

In today’s world, it is difficult to keep track of all the new businesses that are cropping up, but with a logo, you have a tangible way to identify a company. With this in mind, what better way to make sure your company stands out and does not get lost in the crowd than designing your logo?

1. Unlock the DNA of Your Company

It is important to figure out the personality and mission of your company. Maybe you are a small business that offers baking supplies or an established company in the wedding industry. Once you know what your company is about, it can help to have a logo that reflects your ideas and thought process.

2. Simple is Best

Try to make your logo as simple as possible. Your logo should be easily reproducible and memorable. If a viewer looks at your logo and can’t figure out what it is, then you have made a mistake. Remember the KISS concept (keep it simple stupid).

3. Learn Color Psychology

Colour is one of the most important elements to design a logo that stands out and truly reflects your company. Find a colour that isn’t overly bold or overpowering, as it will make your logo look cluttered. It should be something subtle enough not to distract from your logo but still to strike enough to grab the attention of everyone who notices it.

4. Trigger an Emotion

The easiest way to get a reaction from people is to see an emotion that your logo triggers. So, find your company’s theme and try to associate certain colours or fonts with it. You can also try out different words or abbreviations that could trigger certain emotions in viewers.

5. Don’t Ignore Your Font

Your font is just as important as the colour scheme of your logo. If you want to stand out from the crowd, you must use a font that many companies don’t use. The fonts you choose will make a statement about your company and its mission.

6. Give it Heart and Make it Move

It is helpful to think of your logo as a heart. Give it life and make it move, but don’t go overboard. Try to incorporate different shapes or curves that reflect a heart-like shape. Make sure you play around with your fonts and doodle on paper before drafting up your finished product.

7. Make it Scalable

When designing your company logo, you want to make sure that it is scalable to fit many different products easily. If you use a font that is hard to read when blown up or a design that looks pixelated when shrunk down, it will lose its appeal.

8. Keep Tinkering

Once you have an idea of what you want your logo to look like, start to work on it. You must keep playing around with different fonts and colours to ensure you are getting the effect and feel you want for your company’s logo.

Great logos are simple yet significant. They can be easily modified and used anywhere. Try to consider what your company’s logo is made of and its purpose.

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