The lean startup method: why should you implement it?

It is challenging to build a digital product or develop a business idea tailored to current customer and market requirements. A proven solution turns out to be the lean startup methodology – a set of tools and processes that align your development efforts with customer needs, involving the people who will actually use your product. What is lean startup methodology? Lean startup is a business model that was designed and developed for new, innovative, entrepreneurial digital companies, but its applications have long outgrown this particular business niche. Until now the project has been an implementation of previous assumptions, business plans and research, now the project, according to the lean startup methodology, evolves with the real reception of the product or service in the market.

Why bet on a lean startup methodology?

The lean startup model thus places emphasis on adapting the company’s strategy to changing conditions. The modification also allows for minimising costs, thanks to the fact that the entrepreneur limits e.g. the purchase of goods, technology, which later as a result of the changed situation were not used, wasted. Creating a new digital product is often a step into the unknown. You have no past performance data to guide you. The lean startup methodology provides a framework for creating certainty: clear goals, specific hypotheses, targeted testing and feedback – so you can be sure of the next step. It is characterised by dynamic implementation. This has the effect of enabling the entrepreneur to achieve satisfactory results quickly. The lean startup methodology makes digital product development less risky.

An alternative to classic business models

The Ries methodology uses innovative tools and creates a successful business. It is an excellent alternative to the traditional approach we have known for years. With the lean startup methodology, you are free to make adjustments and adapt the entire model to the needs of consumers as much as possible without incurring huge costs. Instead, you quickly but thoroughly test each key element of your future product, making sure that each step or phase is both necessary and works before you move on. This is a wise use of time and resources. What’s more, by engaging with potential customers from anywhere, you’re also building audience expectations and interest in your future product. Additionally, you will only provide the customer with a service when they need it and according to their volume requirements.

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