Audi of America launched a new mobile marketing experience that aims at providing information on Audi’s offerings at any time and wherever you are looking for it.
- The new mobile platform makes it easier to navigate the information that potential and current customers are looking for instantly.
- A brand new m.audiusa.com and the other Audi dealers’ websites will be equipped with optimized HTML5 technology.
- Audi develops mobile applications that are interactive for all its new models.
The plan was launched with the recent relaunch or powered by the latest HTML5 technology, optimized to work on all smartphones. It also offers a fully interactive mobile interface that directs current and prospective Audi users to options they’re likely to make when on the go. The mobile Experience offers interactive banner advertisements on well-known Web websites and applications and downloadable apps for products that provide detailed information about new models, features on vehicles, and information on comparisons. The app also allows users to find nearby dealers and access inventory from dealers, and arrange tests.
This new function is now available. Audi owners can also go to m.audiusa.com and discover easy ways to pay Audi Financial Services lease payments or schedule maintenance visits using call-to-call functions.
“Our research shows that 41 percent of U.S. Internet users shop for autos on their mobile devices, and 92 percent of Audi buyers visit AudiUSA.com before purchasing their vehicle,” said Scott Keogh, Chief Marketing Officer Audi of America. “That’s why we’re taking a more sophisticated and interactive approach to meeting mobile customers on their terms.”
With its new mobile strategy, Audi has made it easy for consumers to access the precise information they require when they are on the move. One example of this is the interactive iPad applications for Audi’s Audi A6, A7, and A8 models are now available for download on the iTunes App Store to let users easily access extensive information on the latest high-end Audi automobiles. Audi also designed a custom Event Application to be used at auto shows and other business events. A comprehensive collection of Audi mobile advertisements built around the latest Audi A6 includes iAds that are immersive mobile banners that run on devices like the iPhone and iPad and various other multimedia-rich experiences available on top mobile websites, including nytimes.com. The iAd lets users look at the main aspects of the A6 interactively, find the nearest Audi dealership Kansas City, and schedule the test drive and using an iPad. It is possible to install A6 Experience directly onto the device they are using.
The most recent mobile website aims to connect with new mobile buyers through every buying process while providing full transparency on Audi’s models, important Audi technologies, and simple access to dealers for potential Audi customers. Based on the reports about the importance of mobile technology in the buying process for cars, 44 percent of prospective buyers of cars with smartphones make use of them to compare prices directly on the dealer’s lot, and more than 70% of Audi buyers have recently utilized prominent social media platforms. [i].
Assist in making the car purchasing process more efficient and free. These new experiences also provide potential buyers an efficient and visually appealing platform to study and evaluate in real-time. They also give the buyer greater control over how and when they can access their auto’s information.
For more details on Audi’s latest mobile experience, please go to m.audiusa.com as well as download the latest Audi A6 iPad application. For more information about fashion, click to fubar news that would be the right place for you.
About Audi
Audi of America, Inc. and its 276 U.S. dealers offer an entire range of luxury cars engineered by German engineers. AUDI AG is among the most popular luxury automobile brands worldwide. In 2009 Audi outsold the other luxury brands in Europe, and within the U.S. market, Audi posted the highest market share growth of any premium automotive brand. AUDI AG expects to spend around $2 billion per year on new products and technologies in the coming decades. Check out www.audiusa.com or www.audiusanews.com for more details about Audi vehicles and business-related issues.