When it comes to selecting the suitable material to package your product, paying attention to details is essential. After all, the packaging you select for your product might be one of the most essential aspects in determining its success.
The ideal packaging will entice customers and keep your product fresh and secure during shipping. When prospective buyers know they can rely on a fresh product from the time it hits the shelf to the time it’s in their hands, it confirms the quality of the brand and product. This also implies that choosing the wrong packaging might be damaging.
All of the factors below must be taken into account in order to create the perfect packaging possible for your product.
1. Budget
Before you embark on any packaging design project, you must first consider your budget’s scope. This will dictate what resources you may use and how much money you can spend on making your design as appealing as possible. Materials like natural fibers and glass are elegant and aesthetically enticing to customers. Still, they are costly to manufacture and ship. Glass is heavy and fragile, posing transportation and storage problems as well as the possibility of higher product costs for consumers.
There are numerous low-cost solutions such as food-grade cardboard, a low-cost material that provides enough crush protection and unique design possibilities. Plastic is not the most ecologically friendly option, but it is recyclable or constructed from recycled resources. Including such information on the package can help customers feel good about purchasing your products.
The success of your packaging project will be heavily influenced by the balance you strike between what you want to spend on design and production against what you’ll need to spend on supplies.
2. Sustainability and Choice of Materials
When it comes to deciding your product packaging materials, a good rule of thumb is to treat your product the same way you would treat yourself. Just as you wouldn’t want to live in an overly big or undersized home, having proper space for the correct package significantly impacts the finished product.
Like many other flexible films, shrink films are lightweight and often produce great printing solutions. In comparison to bulkier, heavier alternatives, the freight and delivery costs are also quite favorable for enterprises. There are other film choices available for your brand to promote sustainability.
Flexible films are ideal for protecting and extending product shelf life and providing appealing packaging on and off the shelf for foods, beverages, cosmetics, healthcare, hardware, and retail products.
When it comes to eCommerce packages, consumers value convenience. Today, there are many great flexible options available that can protect your product during transportation and are easy to open, handle, use, and dispose of. Determine which materials function well and select those that are most suited to your product.
3. Transportation
No matter how beautiful the design, if the product does not perform effectively, it will not benefit you. A great design that convinces consumers it was intended for them but can’t travel from your location to the stores without being ruined is useless. If your product is heavy, fragile, or has an odd shape, you should consider using materials that are developed for sturdiness. Products with a long shelf life that must stand out even after a long period of time on the shelf require particular considerations as well.
Paying for sufficient protective package design in the first place is always more cost-effective in the long run than replacing defective products later on. Strive for the happy medium where the cost of product damage matches the cost of protective packaging, and you’ll be in excellent condition to accommodate both your production budget and your consumers.
4. Size
If your product comes in four different sizes, you might be able to save money by making two different sized packaging instead of four unique sizes by getting creative with the measurements and design. Being innovative in this way, as well as adopting cost-cutting methods like this, may help to maintain the integrity of the product you deliver. As an extra benefit, you will save time and money while also ensuring uniformity throughout your offerings.
Furthermore, it would help if you optimized your pouch sizes to match the amount of product that needs to go into the packaging. Using the correct size pouch allows you to enjoy more savings and be sure there isn’t unnecessary extra headroom inside the pouch. Having extra air inside the package doesn’t benefit your product with regard to preservation and visual appeal.
5. Branding and Design
While it’s critical to think about cost, shipping, materials, and package design and to include each of these components into your overall package design, it’s also critical to keep your target audience in mind. Placing your target audience front and center throughout the design process can help you achieve overall package design success.
The material you employ in your package design is an extension of your brand. Therefore any gap between your materials or design and your brand’s statement can confuse customers and cause them to lose their confidence in you. To connect to your customers, you must conduct sufficient research and understanding of them before making these important marketing and branding choices.
Market research is an excellent approach to understanding what your target audience wants and how to match those values with your finances, transit, and sustainability demands and goals. Always pay close attention to your target and respond to their individual demands.
The Possibilities Are Limitless
There’s an infinite selection of materials to pick from, and the only constraints are cost, sustainability, and sometimes your creativity. Make sure to go through all of the material possibilities and come up with a realistic design that has your target market in mind. Most significantly, ensure that whatever product you place on the shelf conveys your brand’s message to your target demographic.
You will be well equipped to construct a stunning, sustainable, eye-catching, and high-quality package by considering all of the mentioned factors. This will guarantee that the entire process of selecting the proper materials for your business is smooth and productive. In the end, you’ll be sending out the most visually appealing products for your business.
